Founders Expands Distribution To The United Kingdom
(West Yorkshire, ENGLAND) – American Craft Brewery, Founders Brewing Co. of Grand Rapids, Michigan, is to expand distribution in the United Kingdom. Working in partnership with speciality beer importers James Clay, beers from Founders Brewing Co. will be available on draught nationwide beginning Friday 14th March.
Both year-round and seasonal beers will be available in keg by the summer following an initial launch of Founders All Day IPA in March. “The reaction has been fantastic” comments James Clay, “there’s already a waiting list of accounts wanting to offer All Day IPA to their customers.”
John Green, President of Founders Brewing Co. said of the partnership, “We’ve been looking at export opportunities for a while now, and we’re excited to partner with James Clay in making the United Kingdom one of our first international markets.”
Developing the All Day IPA recipe was no easy task. “We recognized the need for a full-flavoured IPA with a lower ABV,” said Co-Founder Dave Engbers. “The challenge was creating a beer that had intense hop aromatics balanced with the malts without packing a big ABV punch.”
American IPA is fast becoming the beer-drinker’s style of choice, but with most coming in at a heady 6 – 9% abv often one can’t enjoy more than a couple. Founders Brewing Co. All Day IPA is an award winning American Session IPA that has been expertly brewed to keep all the flavour of its stronger cousins, but at 4.7%abv.
Orders with the brewery have been increased to fulfil the demand for this award winning session IPA. We don’t expect there to be a waiting list for long but I would advise getting your name down early to avoid disappointment. We’re also excited to be introducing other beers such as Centennial IPA and Rubaeus to the UK market later in the year.