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Short’s Brewing 2014 Bottle Release Schedule

Bellaire, Mich. – In only the fourth full week of the year, Short’s Brewing Company is already underway in its unprecedentedly large 2014 Bottle Release Schedule. Short’s, Northern Michigan’s largest craft brewery, is excited to offer Local’s Light and Chatterbox in bottles and kegs throughout the state of Michigan.

Chatterbox (6.0% ABV, 65 IBU) is an American Pale Ale that comes as the very first beer in the new Short’s Rotating Pale Ale Series. Available from January through March 2014, Chatterbox is the first of four pale ales being released in three month intervals throughout the year. Following Chatterbox will be Yosemite Scooter (April-June), Pandemonium Pale Ale (July-September), and Bonafide Legit (October-December).

The idea of a rotating Pale Ale Series came about when Short’s Beer Liberators and brewers came together to discuss what beers are well received in the field and what people want to see on the shelves. Since Pandamonium was Short’s only bottled Pale Ale, the team decided to create a series from Pale Ales that have been historically well received at the pub in Bellaire, MI. When asked about the new series, head brewer Tony Hanson stated, “I am personally excited about the series because a new Pale Ale every three months keeps up with my never-ending quest to design and share new beers with our customers.”

Local’s Light (4.0% ABV, 6 IBU) is an American Light Lager that has been a mainstay at the Short’s Brewpub in Bellaire, MI since it was first brewed in 2004. After years of fans requesting easier access to Local’s Light, this easy-drinking, refreshing beer has now become a Short’s Flagship beer in 2014. The Short’s Flagship beers are available year-round throughout Michigan and also include Huma Lupa Licious, Soft Parade, and Bellaire Brown.

“Local’s Light is the perfect drinking beer for anytime of the year, and I am excited to have it join the flagship family,” said Joe Short.

These two beers are only the beginning of a 2014 Bottle Release Schedule that will see 43 different beers available in 6-packs throughout Michigan, the most in Short’s history (so far).

2014 BEER SCHEDULE

Year Round Flagships

  • Bellaire Brown
  • Huma Lupa Licious
  • Local’s Light
  • Soft Parade

Seasonal Releases

  • Good Humans November 2013- January
  • ControversiALE February- May
  • Nicie Spicie June- August
  • Autumn Ale September- October
  • Yet to be determined Stout November- January 2015

Seasonal Pale Ale

  • Chatterbox January- March
  • Pandemonium Pale Ale April- June
  • Yosemite Scooter July- September
  • Bonafide Legit October- December

Limited Releases

  • Publican Porter Mid January
  • Empress Catherine Early February
  • Goodnight Bodacious Early February
  • Uncle Steve’s Irish Stout Mid February
  • Freedom of ’78 Late February
  • Superfluid Early March
  • Hopstache Mid March
  • Bludgeon Yer Eye Early April
  • Alien Einstein Mid April
  • Anniversary Ale Early May
  • Cinnabilly Mid May
  • Prolonged Enjoyment Late May
  • Key Lime Pie Early June
  • India Spruce Pilsner Late June
  • MMMKay Early July
  • Strawberry Short’s Cake Mid July
  • Cerveza De Julie Early August
  • Wowee Zowee Mid August
  • Noble Chaos Late August
  • White Falcon Early September
  • Lil Wheezy Mid September
  • Beard of Zeus September
  • Kind Ale Early October
  • Pan Galactic Gargle Blaster Early October
  • The Curl Mid October
  • Evil Urges Early November
  • Stellar Ale Mid November
  • Liberator Late November
  • Aphasia Early December
  • Cup a Joe Coffee Creme Stout Mid December

*Release Dates and styles are subject to change. More varieties may also be available than what is listed above. The ‘Beer Schedule’ does not include the numerous R&D beers (and draft only selections) that will be available throughout the year at the Bellaire Brew Pub and selected Beer Events.




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