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The Alchemist finds new retail location, Heady drops to $75 a case

via The Alchemist Blog:

“Last week we made the decision to close our retail shop beginning November 16th.  This decision was unplanned and prompted quickly to mitigate ongoing traffic issues and public access concerns. Each week our retail shop has become busier and more chaotic—too much for our physical location—and demand continues to grow.

We decided to post the closing as soon as we were aware of the situation. Although we did not have a lot of information to share, we understand that consumers and local businesses depend on our retail shop being open and we needed to get the word out.

Since closing last week, we believe we have found a new, larger space for our retail shop in Waterbury Center. The parking is adequate, traffic flow will be better and there is greater visibility for turning onto and off of Route 100. As soon as we confirm all zoning and public access regulations, we will begin working around the clock to get our new shop open as soon as possible.

In the meantime, while we are temporarily closed, we will be sending extra Heady Topper™ to our current accounts. Several large retailers will be selling full cases for $75.  We have added two extra delivery trucks for the month. We will replenish accounts to the best of our ability until we sell out of Heady Topper™.  We will have an updated ‘Where to Buy’ page on our website this week (hopefully by Wednesday). This page will include delivery days for both retailers and restaurants. We will also try to indicate which retailers will be selling full cases.

We hope to open our new shop before the holidays, but have a bit of work to do. Please keep in mind, we have never had a project NOT throw some curves. We will make every effort to open our new location as soon as possible. Until then, we will continue to produce the same amount of Heady Topper™ and we will work hard to make it available.”

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