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Foothills Brewing expands distribution to DC, VI and SC

Press Release:

November 12, 2013 – A year that has seen dramatic growth for Winston-Salem’s Foothills Brewing will be ending on a high note.

Foothills has announced plans to expand the availability of their core brands to Washington D.C., as well as markets in northern Virginia, including the Richmond and Norfolk metropolitan areas. This follows a recent retail expansion into South Carolina, which came on the heels of a 72% capacity increase earlier in 2013.

Partnership deals have been reached with several area distributors, including Chesbay and Premium, both subsidiaries of Reyes Holdings.

“We’re very excited about this latest edition of Foothills growth,” said Jamie Bartholomaus, president and brewmaster of Foothills Brewing. “Virginia has over 50 breweries, so there’s plenty of enthusiasm for craft beer in the state. We’re looking forward to having Hoppyum IPA, Torch Pilsner, and People’s Porter available to beer drinkers across Virginia and the DC area.”

That excitement is mirrored by Foothills’ new distribution partners:

Kathy Wylie, Marketing Manager, Chesbay Distributing: “We’re thrilled about the addition of Foothills Brewing to our current portfolio. We appreciate their hard work and dedication in producing a high quality brand, and are looking forward to sharing that passion with our retailers. Foothills is a long awaited and welcome addition to the Hampton Roads market.”

Jessica Muskey, VP of Marketing, Premium Distributors: “Foothills Brewing’s dedication to quality and their history of producing well-respected brews are two big reasons we’re excited to be partnering with them in the DC Metro area.  They have also been one of the most requested brands from retailers in our market. They’re the first North Carolina-based brewery we’ll be distributing and will fit nicely into our portfolio! ”

ABOUT FOOTHILLS BREWING

Foothills Brewing began in 2004 in Winston-Salem, NC, and has evolved into one of the top craft brewing operations in the southeast United States. Ranked among ratebeer.com’s 100 best breweries in the world, Foothills has garnered numerous awards for their beers, including seven Great American Beer Festival medals and three World Cup Beer medals, more than any other North Carolina-based brewery.

Foothills brews more than twenty year-round and seasonal offerings, including best sellers Hoppyum IPA and Carolina Blonde. Year-round brands also include People’s Porter and Torch Pilsner; seasonals include India Style Brown Ale, Cottonwood Pumpkin, and the highly anticipated Sexual Chocolate Imperial Stout. Foothills, Cottonwood and Carolina brands are distributed by a network of top-level distributors in North Carolina, South Carolina, Virginia, and Tennessee.

In January 2011 Foothills acquired the Carolina and Cottonwood beer brands, adding to an already extensive portfolio of beer styles. In December 2011 Foothills expanded their brewing operations from their popular brewpub in downtown Winston-Salem to a 50,000 square-foot facility in southern Winston-Salem, allowing for increased development of six-pack and 22-oz. bottle production. 2013 has seen the addition of four 200 BBL fermenting tanks, increasing potential brewing capacity to approximately 40,000 barrels annually.

For more information about Foothills visit foothillsbrewing.com




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